Call us: 555-555-5555
Chocolate Shop
Blog Post

How to Start a Mobile Phone Accessory Business

  • By wandanseavey
  • •
  • 17 Nov, 2015
  • •


 

Technology has been the most adapted change in the modern world. In fact, it is the reason of change and signifies today’s era. This is why related businesses and industries have been flourishing with no signs of stopping. It can also be a competitive industry to be in. 

One of the most prosperous and profitable business relating to technology is cellphone accessory retailing, yet, it is a highly competitive market. From business franchise to gray market to kiosks and independent stores, businesses relating to phone accessories can be seen in every corner of the world, even to developing countries. Added to the competition is the increasing number of fraudulent retailers either hidden in black markets or out in the open – such as those in the fly-by-night markets in Jakarta, Indonesia and Bangkok, Thailand- , not to mention numerous internet stores selling similar products. 

However, if you can find a good location, with little or no competition, you can definitely outshine others. The Peterson Group, distributor and wholesaler of mobile phone accessories and laptop peripherals based in Taiwan has the following tips for aspiring retailers in this field: 

1. Location

As mentioned above, finding a location is the first step in setting your business whether you are planning to build a small stall or renting a kiosk. Visit local shopping malls and scout suitable locations which show high-traffic of people. Avoid locations already filled with other similar businesses. If you plan to face your competitor head on, you should be prepared for extra efforts and tactics to lure customers in. 

2.Layout and Display

Review what layout and design you would need. As the physical attribute of your store is also important for your image, it is vital to pay close attention to every detail: what comes where and how to better present it. Purchase display racks, hooks and shelves to display inventory. Purchase a cash register and credit card terminal. Open a merchant account with credit card provider companies to accept credit card payments from customers. Purchase sales signs with photos of cell phone accessories to display in the front window of your store or on the walls of your kiosk. List your store or kiosk in mall directories and in online and offline business directories. 

3.Online Business

It is not enough that you have a physical store and location. A simple site can create more presence in your name as many consumers are currently checking and purchasing online. Include photos and simple description.

Mistakes Retailers Should Avoid

By wandanseavey • 15 Mar, 2016

Impression is one of the key components of your business’ success. Since it is important to feel and look good for your clients, it is very important for owners to take note of even the simplest detail. However, as reviews and studies have concluded, most retailers start their business without knowing the basics of the industry they are to undertake. If they have indeed done their research, they have zero experience. This leads to mistakes causing many retailers to jeopardize their own business.

 

Information Technology also has its own retail mistakes which are oftentimes repeated despite the spontaneous change. Mobile retailing industry, for instance, has its own share of failed fortune and disappointments. It has attracted a lot of business newbies because of the rise of mobile adaptation and the increasing growth of IT. Many people thought venturing into this kind of business impulsively is easy since there is not much to lose anyway. And more often than not, they are proven wrong.

 

To assist you in identifying mistakes done by your predecessors, the Peterson Group , distributor of mobile phone accessories and laptop peripherals in Taiwan has listed some of the most common of these mistakes which we have also observed from some of our retail clients and includes tips on how you can best avoid them:

 

1.Dysfunctional Displays

In order to impress the customers, many retailers stuff more than half of their products within a few meters from the entrance. We call this the decompression zone. Maria Hernz, author of “the Psychology of Buying” has stated that “By the time the person is starting to engage with the physical environment, some of the stuff you’ve put by the door is blown past”. After touring around the busy center of Jakarta, Indonesia, she also said, “…these store owners thought they attracting people. They are only crowding the eyes”. She then suggests displaying a few items and using lighting to do the magic of contrast.

 

2.Overcrowded Merchandise

We are oftentimes aghast on the number of orders we get for accessories. It is quite understandable when it is for the in-demand products but for those which are not yet introduced in the market, it would seem like our customers are preparing for a long hoard or something. Resist the urge to order bulks of products and stop yourself from displaying too much merchandise in one area.

 

3.Unappealing Sights

Watch out for some details which your customer might find appealing such as electric warning signs on top of some open wires or open restroom doors with the toilet seat open.

 

Share by: